We've got a lot for offer. Stop by to stretch your legs and get some local tourist information. Stay to enjoy the exhibits, murals, gift shop, trails and more. 

Copyright  Friends of the Center. All rights reserved.

10am-5pm Daily | 715.685.9983 | Free Admission | 29270 County Highway G, Ashland, WI 54806 |


Northern Great Lakes


Step back in time! Listen to spirited songs of voyageurs singing as they paddle their fur laden, 35-foot birch bark canoe across Lake Superior. Peek inside an 18th century fur trade post. Feel the pulsating rumble of an explosion in a deep-shaft iron mine. Our unique displays stage an overview of human cultures interacting with the land and natural resources of the Northern Great Lakes region, from the Ice Age to the present.

More information....


There's always something going on. More information....


The Center offers two meeting rooms and one auditorium and services to accommodate your special event! Facilities are fully accessible and may be reserved between 9:00 a.m. to 5:00 p.m. Evening reservations may be arranged for Monday, Tuesday, Wednesday, and Thursday evenings only between the hours of 5:00 p.m. - 9:00 p.m.

More information....

Kid's Activities

Families will be amazed the ongoing and varied types of events geared towards kids.
More information....


Immerse yourself in the beauty of the northwoods wetlands on our .75 mile interpretive boardwalk trail that winds along a black ash swamp, sedge meadow, and mature cedar and tamarack swamp.
More information....


The Community of Life Mural was completed in the spring of 2013. Artist Kelly Meredith designed six vignettes depicting the various ways that residents of the Lake Superior region have lived on and with the land we call home. The six vignettes include tributes to Native Americans, fur traders, loggers, farmers, commercial fisherpersons, and people who love the outdoors, as well as many different species of plants and wildlife.

More information....

Gift Shop

The Spirit of the North Gift Shop offers a wide variety of educational and fun gifts for the any age. Jewelry from local artists make the store sparkle, while books about regional topics fill the space with the power of knowledge. Come experience the Spirit of the North for yourself!

More information....

Archives & History Center

Our History Center and Archives is #14 in the statewide network of Area Research Centers (ARCs) operated by the Wisconsin Historical Society (WHS). The WHS and the University of Wisconsin  System cooperate in a network of ARCs located at the Northern Great Lakes Visitor Center and at UW campus libraries throughout the state.
More information....

Second Floor Gallery

Be sure to stop on the second floor to see changing tableaux of exhibits pertaining to a combination of art, history, culture, or science.The Center hosts traveling exhibits throughout the year, which are also integrated into educational program offerings for groups. 

More information....